Q1 2024 UK Delivered Meal Kits & Specialty Foods App Performance

As we delve into the first quarter of 2024, the delivered meal kits and specialty foods apps in the United Kingdom have shown varied performance. Sensor Tower provides us with a closer look at how these apps have fared in terms of downloads and weekly active users.

HelloFresh: Meal Kit Delivery experienced a gradual decrease in downloads, starting from 30K in the first week of January and dropping to 12K by the last week of March. Weekly active users followed a similar downward trend, beginning at 177K and descending to 133K.

Gousto, another popular choice, saw its downloads decrease from 15K in the first week of January to just over 4K by the end of March. Weekly active users exhibited a slow decline from 58K to 49K over the quarter.

Vivino: Buy the Right Wine showed fluctuating revenue numbers, with a peak of $2.4K in the last week of March. Downloads saw an initial drop from nearly 2K to 1.5K mid-quarter, but ended on a high note with an increase to 2.3K. Active users dipped in early February but recovered to 19K by the quarter's end.

Green Chef: Healthy Recipes had a relatively stable quarter in terms of downloads, with a notable increase to 2K in the last week of March. Weekly active users saw a modest rise from 8.3K in January to over 10K by March end.

Lastly, Naked Wines had the lowest download numbers among the apps, maintaining under 1K downloads throughout the quarter, with a slight rise to 524 in late February. Active user data was not provided.

For more in-depth insights and detailed app performance analytics, head over to Sensor Tower. The data reflects the dynamic nature of the UK's delivered meal kits and specialty foods market, with each app showing unique trends in user engagement and downloads.